The PMT oversees the overall marketing plan for specific products, managing the profits and losses generated by those products. Their responsibilities span a wide range of activities, including: • Providing the sales team with necessary technical expertise, promotional materials, product training, and relevant clinical papers • Reviewing product data to keep the field force updated on new developments and competitor products • Serving as the primary point of contact for all product-related inquiries • Conducting market research to assess customer attitudes and guide new product introductions • Developing annual marketing plans and controlling advertising, promotion, and sales aids • Preparing product forecasts and monitoring inventory levels to ensure supply chain efficiency